Agrifirm (Agrifirm Group B.V. and/or companies affiliated to it) attaches great importance to the privacy of app users and visitors to the website. Agrifirm processes the personal data of users who visit our website and use our app. In this statement, we would like to inform you about the data we process and why we process it. Agrifirm is the controller responsible for processing your personal data. Please read this information carefully so that you understand how we process data and what your rights are. In order to guarantee your privacy as best we can, we apply several core values.

Providing information - Our aim is to inform you as best we can about how and why we process personal data. We do so via this privacy statement.
Restricting data collection - We pay close attention to ensure that the collection of personal data is restricted to only what is really necessary for the proper functioning of the app, the services and products you request.
No marketing based on personal data - We do not sell personal data to third parties.
Protection - We take appropriate security measures to protect your personal data and also require the same of parties that process personal data on our orders.
Right of access and rectification - We respect your right of access, rectification and erasure of your personal data.

1. Use of personal data
There are two general categories of information that we collect and/or request.

Category 1: Information that you give us
We process data that we receive from you, for instance, when you register as a user, subscribe to a newsletter or when you contact us.

Account information. - If you wish to use our app or certain parts of our websites, you must create an account. For this, you provide us with certain information, for instance, your email address and your name.
Profile information. To make it possible for us to offer our services and for you to use our services, we will ask you to provide certain information, for instance, your full name, email address, telephone number, address, age and/or date of birth, bank account number, VAT number and your company’s chamber of commerce number. We need this information to contact you, but also to ensure that we can provide the services required of us.
Communication information. When you contact us or when we contact you, we collect information about the reason for this and all the information you provide to us by phone or email.
Other information. We may ask you to give us feedback about our service provision via an email or online survey. We greatly appreciate feedback and only process personal data that may be collected by us or on our behalf for internal purposes so that we can improve our service.

Category 2: Information that we collect automatically
When you use our website or app, we collect information about your activities, such as your click behaviour, the pages visited and information about your device so that we can provide you with the best possible service. This kind of information enables us to find out what interests you and to personalise our services for you and to resolve unforeseen issues.

Log data. We automatically collect certain information that your internet browser sends when you use our website or app. This information includes details about the way you use our website or app (including links for third-party applications), visiting times and information about the device you used and possibly the location of the device to prevent misuse.
Cookies. We use cookies or similar technologies on the app and website. A cookie is a simple small file that is sent along with pages from this app and website; your browser stores it on your computer’s hard drive. The information stored in the cookie may be sent back to our servers or those of the third parties concerned during a subsequent visit. You can always manually delete cookies from your computer and you can also block cookies. For this, check under ‘Internet Options’ in your browser. If you choose to delete or block cookies. If you do not consent to the use of cookies, it may affect the functioning of the app or website.

2. Purposes for which information is used
First and foremost, we use your information to fulfil our contractual obligations towards you and to ensure that our services are offered to you in the best possible way (legitimate interest). In this respect, we use your information for the following purposes:

• 1. to create your account;
• 2. to log into your account;
• 3. to request and provide our services;
• 4. to order products and/or services;
• 5. to keep a record of your preferences;
• 6. to send newsletters;
• 7. to improve our services and security and to prevent fraud;
• 8. to carry out other services requested by you;
• 9. for the best possible display on the website or app on your internet browser and the device you use;
• 10. to offer customer services via various channels;
• 11. to identify you;
• 12. to keep our internal administration in order and to comply with our legal obligations.

3. Disclosure to third parties
Your data is expressly not disclosed to third parties other than those who are involved in the implementation of the agreement between you and us. These are third parties who perform services for us and also process personal data in that context. For instance, processors may provide payment service, advertising, customer or sales support services, or they may support us by sending emails or analysing feedback, and they may help us to protect our website or app. Processors have a duty of confidentiality and are only allowed to use the specific data to provide services to us on our instructions. A legal provision or a request from authorities may also oblige us to share data with third parties.

4. Security
We take security measures to limit misuse of and unauthorised access to personal data. We take the security of your data seriously and have security procedures and technical limitations to protect your data from unauthorised access, destruction or alteration. In addition to the security measures on our part, such as the encryption of your data, we recommend that you select a password carefully and ensure that your login details are kept secret.

5.Retention period
We store the information you provide us as long as necessary or reasonable for the processing of your request, the agreement and the delivery of the service you require. This data is stored according to our procedures for a maximum of 8 years after termination of the service. After the relevant period, we will delete or anonymise your information.

6. Amendments to this privacy and cookie statement
We reserve the right to amend this statement. We advise you to consult this statement regularly so that you are kept abreast of any amendments.

7. Accessing, changing and deleting your data
You can contact us at any time if you have questions about our privacy policy or questions regarding access and changes to (or erasure of) your personal data.

8. Contact
Agrifirm Group B.V. Landgoedlaan 20 7325 AW Apeldoorn, The Netherlands privacy@agrifirm.com